Featured Projects
A curated collection of recent work spanning digital product design, interactive web experiences, and comprehensive brand systems.
Evergreen – Brand Identity
Evergreen, an eco-conscious apparel label, required a visual language reflecting their environmental ethos. I crafted a holistic identity system encompassing the logo, typography, color theory, and sustainable packaging.
Impact: 35% boost in organic brand recognition and social engagement within six months.
Nimble – Headless Commerce
Nimble required a bespoke storefront that matched the premium quality of their physical goods. I architected and developed a headless frontend prioritizing lightning-fast load times, WCAG accessibility, and seamless checkout flows.
Impact: 40% increase in checkout conversions compared to their legacy Shopify theme.
Pulse – iOS Fitness App
Pulse is a wellness tracker engineered to make daily movement feel intuitive and rewarding. I directed the end-to-end UX strategy and built the native iOS interface using SwiftUI.
Impact: 50,000 downloads in the launch month, maintaining a 4.8-star rating on the App Store.